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Weave your dreams by Shir Sepehr Group

Shir Sepehr Carpet and Crafts

Mission Statement

At Shir Sepehr Carpet and Craft Group, our endeavor is to design and produce the finest and most beautiful handmade products. Our core customers, who are sufficiently educated in the history of Persian carpets and handicrafts and also possess first-class taste, deserve to wear the finest luxury products and sit on the most beautiful carpets in the world.

Brief Company History

After World War I, when the Reza Shah regime in Iran began to support Iranian arts, the first generation of our brand in Tehran started to work in wooden crafts. This factory was established by Yahya and his brothers, Asadollah and Shokrollah. At that time, they were commissioned to make wooden handicrafts for the royal palace.
Several years later, the family expanded into the field of handmade Persian carpets in Isfahan under the brand name Shir Sepehr. Around 1985, Ali Asghar, son of Asadollah, shifted from woodworking to Persian carpet design and production. Today, his daughter Fatemeh continues to develop the brand, tailoring its creations to meet contemporary Western needs.

Brand Values

All designs are created exclusively and uniquely by Shir Sepehr before being produced using high-quality, ancient Persian methods.
Every product is 100% handmade and compatible with human nature.
All products are eco-friendly and sustainable.

Why Shir Sepehr?

Because every carpet tells a story

Dr. Fatemeh Shirsepehr
Painter and managing director
Ali Asghar Shirsepehr
Carpet Designer and the Boss
Ghasem Janati
Chief Executive Officer
Raheleh Beigi
Digital Editing Artist
Hojatollah Mera
Media Director
Saeedeh Mostafavi
Digital Editing Artist
Rezvan Kheirolahi
Weaver_ Artist
Fatemeh Bagheri
Weaver_Artist
Tayebeh Nasr
Weaver_Artist
Sogand Azimi
Weaver_Artist
Mahnaz Basiri Doust
Digital Editor and Receptor
Motahareh Mehvari
Digital Editor Assistant
Zahra Azizi
Weaver_Artist
Fatemeh Shahsanaei
Chief weaver
Zinat Abasi
Weaver_Artist
Reyhaneh Abdollahi
Social media assistant